Birds Eye: Create a Plate

Birds Eye wanted to engage its ever growing social network in a creative competition. Through their social activity we found that many of their clientele engaged with fun ways to make their kids eat food. In the footsteps of Saxton Freymann, we set out to create a competition where you'd be rewarded for playing with your food. 

The backdrop of the competition was a dinner table where everyone had played with their food. The user would pan across the table from screen to screen interacting with the different elements of the competition. Whether they were filling out a form or seeing a confirmation screen, each page played an integral part of the table. Along with the help of an amazing food stylist, we created letter-forms from Birds Eye products to inspire participants with how they too could use the product to create their own plate.

ClientBirds Eye Australia
Role: Concept Sketches, Design, Art Direction
Agency: Hardhat Digital