Vision House
P&G’s 2015 Vision House beauty trend conference
Creative Campaign
Role
senior art director
Team
junior art director, creative director and copywriter
photographer: Daniel Sannwald
makeup: Pat McGrath
Agency
Select World
The Project
My team was tasked with taking P&G’s annual beauty sciences research and creating a visual story for their VisionHouse conference.
That year their research and development team had focused on creating skin care solutions to prevent the ever-increasing effects of pollution and light damage.
We came up with a creative campaign that was centered around aging and how every wrinkle, mole, sunspot, etc. tells a beautiful story about a person’s life. We used the night sky as our visual inspiration.