Vision House

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Vision House

P&G’s 2015 Vision House beauty trend conference

 

Creative Campaign


 

Role
senior art director

Team
junior art director, creative director and copywriter
photographer: Daniel Sannwald
makeup: Pat McGrath

Agency
Select World

The Project
My team was tasked with taking P&G’s annual beauty sciences research and creating a visual story for their VisionHouse conference.

That year their research and development team had focused on creating skin care solutions to prevent the ever-increasing effects of pollution and light damage.

We came up with a creative campaign that was centered around aging and how every wrinkle, mole, sunspot, etc. tells a beautiful story about a person’s life. We used the night sky as our visual inspiration.

 
 
 
 
Retail Look 1.jpg
Retail Look 2.jpg
 
 

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